Graded Homework

Assume the role of Marketing Manager. Select a
product (good or service) that is sold in the United States and has sales
opportunities in a foreign market. Apply your critical thinking skills and the
knowledge you have acquired throughout this course and address the following in
your Final Paper:

1. Describe the product you selected in terms of the four
   utilities of customer value.
2. Identify the product’s target market at home and in
   your stated foreign market.
3. Indicate the competition of the product category in
   both home and foreign markets.
4. Explain how you would apply the segmentation,
   targeting, and positioning (STP) approach to market the product in the
   foreign market.
5. Discuss the major environmental facts and trends in the
   foreign markets that might affect sales of the product.
6. Explain how you would develop, execute and measure a
   campaign for this product considering the four p’s (product, price,
   promotion, and place).
7. Discuss the U.S. and international ethical marketing
   considerations.

Writing the Final Paper

The Final Paper:

1. Must be eight to ten double-spaced pages in length, and
   formatted according to APA style as outlined in the Ashford Writing
   Center.
2. Must include a title page with the following:
1. Title of paper
2. Student’s name
3. Course name and number
4. Instructor’s name
5. Date submitted
3. Must begin with an introductory paragraph that has a
   succinct thesis statement.
4. Must address the topic of the paper with critical
   thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least five scholarly references beyond the
   course text.
7. Must document all sources in APA style, as outlined in
   the Ashford Writing Center.

Must
include a separate reference page, formatted according to APA style as outlined
in the Ashford Writing Cente