Graded Homework

The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. You must

1. Provide an Overview/Executive Summary of the marketing strategy.
2. Describe the good or service and desired brand image.
3. Describe the target market, including buyer motivations, demographics, and psychographics.
4. Describe the overall marketing strategy, including positioning strategy versus competitors.
5. Describe a promotions and advertising campaign that includes a description of one advertisement.
6. Recommend and describe a Public Relations campaign.
7. Describe the use of an Internet marketing campaign, including website and use of email.
8. Describe a direct marketing campaign, including Customer Relationship Management.

The paper

• Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in theAshford Writing Center.
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.