Wilson Soccer Ball product, extend the Extended Enterprise Supply Chain (EESC)
all the way back (upstream) to the RAW materials needed to produce this product
and to package it. Then extend the supply chain forward (downstream) all the
way to the RETAIL industry that sells to the consumer.
a. Backward
explosion of the EESC (upstream): Identify the materials needed to produce this
product and the materials needed to package this product. Identify how these
materials are produced, and what is needed to produce them. Then go back
another step, identifying the materials needed. Do this backward stepping until
you come to basic RAW materials. These will most likely be generated by
Agriculture, Forestry, Fishing, Hunting, Mining, Quarrying and Oil/Gas
Extraction.
b. Forward
explosion of the EESC (downstream): Start with the customers of Wilson and the
industry. Identify their customers. Are these Wholesale or Distribution? Then
repeat this by identifying the next level of customers. Do this forward
stepping until you come to the RETAIL level – the companies that sell to the
consumer. Identify the types of Retail businesses – what kind of businesses are
there? Be specific. Identify as many kinds of retail as possible. Include
online/websites, if the product is sold this way.
2) Generate
a diagram that shows the whole EESC from RAW to RETAIL.
3) Identify
and discuss the various industries throughout this EESC. What are the major
locations for each of these industries? Where in the US are they located? Where
in the world are they located? Is anyone of the upstream industries a
bottleneck? Are there any specific issues within this EESC, such as legalities,
shortages, changing technologies, etc.?
(4 pages, 5 references cited)
