1. Explain the vertical integration options and directions for the following providers:
(a) a major academic medical center such as the University of Iowa,
(b) a five-person general surgery group, and
(c) a manufacturer of durable medical equipment.
2. In examining Figure 10-6 containing the retail positioning matrix, explain how the community hospital in its present position (quadrant 3) could reposition itself to quadrant 2, and to quadrant 1.
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