organisation employ social media marketing strategies to build their brands and
increase donations, Médecins Sans Frontières, uses social media to gain
followers and compel the public to take action for its cause. Begin by
reviewing the MSF website (www.msf.org) and then address the following:
Describe the social media used by MSF. How does each social
media method used help MSF to reach its marketing goals?(200 words)
Explain how the use of social media has enhanced non-profit
marketing strategy so that organisations, such as MSF, are achieving awareness
in ways that were not possible before the existence and use of social
media.(200 words)
Explore and identify two other examples of non-profit
organisations that employ social media and examine how they use similar or
different methods to those used by MSF. Based on you research, what
recommendations would you make to MSF to improve its social media marketing
strategy?(150 words)
