Topic: Ethics of Marketing
Marketing professionals face ethical questions with each new product
or service they encounter. This is especially true for those whose
Christian worldview may seem unfamilir, or even antagonistic, to the
secular marketplace. For this assignment, you are to research and
analyze the ethical issues involved in a market that poses such ethical
challenges.
In Chapter 3 of Ethical and Legal Issues in Marketing, Kotler’s article
"Wrestling with Ethics: Is Marketing Ethics an Oxymoron" explores a
number of product areas that present ethical issues. Although the
article was written in 2004, these issues and others are still current in
today’s marketplace.
For this piece, focus on the topic below:
-Sex in advertising or sexually explicit products
Provide critical analysis of (1) the ethical issues for the consumer and
society, (2) the ethical issues for a Christian marketing professional,
and (3) whether and to what extent a Christian should participate in
such a marketing effort.
Your thread must be at least 1,000 words
