1.3 – Discussion: Competitive Advantage
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Watch
Boeing CEO Jim Albaugh Interview at Paris Airshow
(YouTube: 3:39)
Discuss
Men in suits racing across finish line
In his interview at the 2011 Paris airshow, Mr. Albaugh
alluded to Boeing’s competitive environment.
In your discussion posting, please respond to the following questions:
Why must companies understand their customers’ requirements?
How do manufacturers like Boeing and Airbus, or companies in
other industries, create a competitive advantage? Include an example in your response.
Requirements
Comment on at least two posts by the end of this module week.
Refer to Discussion Requirements and the rubric for detailed
requirements.
Please read these instructions for information on accessing
the discussion rubric. (Links to an external site.)
