Unit 3 Documentary Mark Zuckerberg & the Rise of Facebook
Write an essay (1 page, single space minimum) discussing Mark Zuckerberg as an entrepreneur; and analyzing Facebook using the 4P’s of Marketing.
- Your essay mustdefine: entrepreneur,product,price,placementandpromotion.
- What is Facebook’s product and who is FB’s customer
- How does Facebook make it’s money
- Analyze how the 4P’s are applicable to Mark Zuckerberg & the Rise of Facebook
- What are the key leadership characteristics that Mark Zuckerberg has that ensures FB’s success
- Who is FB’s competition and how does FB retain the competitive advantage
- You must use at a minimum 2 external SCHOLARLY resources
- You must cite using APA format.
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