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When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?

Sales
Gross margin
Number of consumers
Coupon redemption
ROI
All are correct
None are correct

2. What company document is used to develop other important company documents?

marketing plan
positioning statement
mission statement
Positioning statement
All are correct
All are incorrect

3. A document with four elements that together provide instructions/directions to guide markeing strategy such as; product development, promotion, place, price and target consumers.

positioning
segmentation
targeting
value proposition
Positioning statement
none of these answers are correct

4. When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?

Sales
Gross margin
Number of consumers
Coupon redemption
ROI
All are correct
None are correct

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