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eBusiness Marketing/Management  
1. Reflecting on e-Business Promotion, what is important in
motivating an audience to take action? Please be very detailed in your answer
as you describe and discuss the need for such motivation in today’s e-business
environment.

2. Describe how online communities target individuals and
what it takes to make a successful online community. Further, explain how you
could create an online community to increase potential e-Business sales for a
particular company.

3. Discuss why privacy on the Internet is an issue and what
e-businesses can do to ensure privacy. Also, please give examples of what can
go wrong in the e-Business environment if privacy is not considered important
by an e-Business entity.

4. Describe the roles that leadership and organizational
culture play in giving an e-business its unique advantages. Specifically,
please give examples of how leadership and organizational culture can impact
the operation of e-business.

5. Describe the measures that businesses can use to judge
e-business success. Develop sample criteria (checklist) that you would use to
judge any particular type of e-business of your choice. Finally, please explain
why you chose the various criteria for evaluating an e-business. One important
criteria would be availability (i.e., 24/7 support).

Min 300 words each question.

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