?_______ distinguishes goods or services through a? design, symbol,? name, term, or other feature.
A.
Sector
B.
Price
C.
Segment
D.
Purchasing power
E.
Brand
?Nike’s “Just Do? It” advertising is an example of? ______.
A.
sales promotion
B.
publicity
C.
marketing
D.
segmenting
E.
market education
What type of research is carried out indirectly through existing? resources?
A.
primary
B.
tertiary
C.
secondary
D.
operational
E.
dual
If you conduct 100 interviews with students on your? campus, what type of research have you? completed?
A.
operational
B.
tertiary
C.
primary
D.
dual
E.
secondary
Which type of research should you conduct when you need to ask questions specific to your? product?
A.
secondary
B.
primary
C.
tertiary
D.
dual
E.
operational
According to the? text, which type of research is generally? best?
A.
combination of tertiary and secondary
B.
secondary
C.
primary
D.
combination of primary and tertiary
E.
combination of primary and secondary
Which of the following is NOT a primary research? method?
A.
observation
B.
telephone surveys
C.
tracking
D.
online searches
E.
focus groups
A company that uses secret shoppers is using? ___________ as a research approach.
A.
telephone surveys
B.
observation
C.
personal interviews
D.
tracking
E.
focus groups
Products Unlimited wants to learn more about its? industry, competition, and markets. What type of research would be the best option for the? company?
A.
tracking
B.
written surveys
C.
database searches
D.
observation
E.
focus groups
Which of the following is NOT an example of secondary? research?
A.
chambers of commerce
B.
written surveys
C.
Rreview of books and records
D.
online searches
E.
competitor websites
Market research is the process of finding out all of the following EXCEPT? ______.
A.
what the size of your potential market is
B.
who your potential customers are
C.
what customers want and need
D.
what the optimal production locations are
E.
how customers behave
The collection and analysis of data regarding target? markets, industries, and competitors is known as? ______.
A.
mission statement
B.
vision statement
C.
primary research
D.
market research
E.
marketing
Another term for population statistics is? _______.
A.
market sector
B.
market segment
C.
demographics
D.
ethnic group
E.
statistical abstract
Which of the following statements is NOT true of industry? research?
A.
It focuses on individual consumers.
B.
It focuses on a segment of business as a whole.
C.
It provides a broad perspective of the industry.
D.
It shows trends and industry norms.
E.
It shows new and emerging opportunities.
Which statement is NOT true of market? research?
A.
Market research should only be conducted at the beginning of a venture.
B.
Market research should be done on an ongoing basis.
C.
Trade associations and chambers of commerce are good sources of information.
D.
The U.S. government can be a good source of information.
E.
Talking directly with people in the industry is helpful.
According to the? text, which of the following statements is? true?
A.
It is easy to topple an established or leading brand if you have a good product.
B.
Smart marketers emphasize product benefits.
C.
Success is directly linked to being number one in the market.
D.
How a customer purchases a product has little bearing on the choice of marketing campaigns.
E.
The best marketing campaigns focus on product features.
A group of consumers or businesses that have a similar response to a particular type of product or service is called? a(n) _______.
A.
joint venture
B.
organizational colony
C.
organizational design
D.
market segment
E.
product group
Which type of market segmentation involves dividing a population based on a variable such as age or? gender?
A.
psychographic
B.
behavioral
C.
demographic
D.
geographic
E.
polygraphic
At which stage of the product life cycle are modifications to the design or technology? made?
A.
development
B.
growth
C.
decline
D.
maturity
E.
introduction
As compared to typical? products, fad products? ______ through the product life cycle.
A.
move more slowly? initially, then more quickly
B.
move more quickly? initially, then more slowly
C.
move more slowly
D.
move more quickly
E.
move at about the same pace
In which stage of the product life cycle do competitors begin to enter the? market?
A.
growth
B.
introduction
C.
maturity
D.
development
E.
decline
Promoting brand loyalty becomes essential in the? ______ stage of the product life cycle.
A.
growth
B.
introduction
C.
development
D.
maturity
E.
decline
Which of the following is NOT a stage in the product life? cycle?
A.
maturity
B.
decline
C.
g
D.
introduction
E.
development
Distinguishing a product or service from similar products or services being offered to the same market refers to? _______.
A.
branding
B.
positioning
C.
market segmentation
D.
differentiation
E.
market strategy
Burger? King’s “Have It Your? Way” campaign is an example of? ______.
A.
market segmenting
B.
a publicity campaign
C.
mass standardization
D.
a mission statement
E.
market positioning
