| Question 1.1.(TCO 1) Discuss the pros and cons of an in-house advertising agency? When might companies change from an in-house agency and hire an outside agency? (Points : 25) |
| Question 2.2.(TCO 2) What is the primary purpose of Children’s Online Privacy Protection Act (COPPA)? What key requirement of the act achieves this purpose? Give one example of how the Act has changed overtime. (Points : 25) |
| Question 3.3.(TCO 3) Many companies have maintained their same brand identify for years by keeping the same logos, packaging, and so on, which other companies make changes over time. Give an example of a company in each category and explain why their decision is a sound one. (Points : 25) |
| Question 4.4.(TCO 4) Should companies use paid actors to endorse a product, or use spokespeople who have actually used the product? How would a company measure the difference? (Points : 25) |
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