Graded Homework

not notify customers.
disguise recall notices.
not notify distributors.
assess the safety risk.

a process by which a customer’s need is developed into a product design.
the strategic balance of the product portfolio for risk and speed.
outlined in the project innovation charter.
developed in the concept generation phase.

conjoint analysis.
cluster analysis.
perceptual maps.
gap analysis.

competitive products.
sales call reports.
inputs from marketing.
warranty files.

opportunity identification and selection, concept generation, concept/project evaluation, development, and launch.
development, evaluation, and launch.
strategy development, product development, product testing, and launch.
The steps vary based on the company and the product.

focus, goals-objectives, and guidelines.
mission statement, background, and product platform.
background, focus, and mission statements.
product platform, mission statement, and goals-objectives.

speculative sales.
simulated test marketing.
minimarketing.
test marketing.

attribute
competitor
nonpareil
manufacture