Develop a pricing strategy for your product/service.
Please answer seven questions
1. What are other options that your customers have?
2. Is there a price ceiling?
3. Try to think about the price, not about the cost as people who are going to pay either don’t know or don’t care about the cost.
4. Are there direct competitors that influence your pricing?
5. Are there indirect competitors that influence your pricing?
6. Focus on what you can charge, not on what it costs to produce.
7. What are the benefits to your customers that they’re willing to pay for?
Categories: