Develop a Prevention Campaign
o The prevention campaign requires two items
1) a visual representation of the campaign – for example, use of MS
Powerpoint to create an electronic poster displaying the message of your
‘campaign’;
2) a brief (1-2 pages) description of the prevention campaign. This description
must include the following information (found in textbook):
The ‘Type of Prevention’ the campaign represents
Examples include Primary/Universal; Secondary/Selective;
Tertiary/Indicated and explanation of how your campaign fits
this ‘type’.
The ‘Target Population’ for the campaign
Examples include High School students; College students;
Current substance users; etc – all depends on who you want to
focus prevention towards.
The ‘Prevention Model’ that the campaign most closely follows
Examples of ‘Prevention Models’ can be found in your
textbook – include D.A.R.E.; Social Influence Model; Affective
Education; etc.
How you would ‘define effectiveness’ and how you would evaluate
‘effectiveness’ of the campaign
Specifically, what would need to occur for you to be able to say
your Prevention Campaign was effective and how would you
go about evaluating this (will unlimited resources). For
example, “I would know my prevention model was effective if
there were no underage drinking tickets for college students
each year’ ‘I would evaluate this by receiving a report from the
college regarding the number of tickets given out during a
given year’.
Report on a Suggested Treatment Modality
o For this report (4-5 pages), students will research treatment modalities (at least 2)
that are found to be most effective for the class of substances chosen for the
project. For each treatment modality, students will provide:
An in-depth overview based on the research:
what is/are the treatment modalities
What does research say about the effectiveness for the chosen
class of substance
Pros and Cons of the treatment modality
Personal reaction
how well or not well do you believe the treatment modality will
be at effectively treating a client who abuses the ‘chosen class
of substance’
o It is expected that you utilize the textbook and at least 3 other sources to cite as
research (2 of which must be scholarly sources – not websites). Citations and
References must by in APA format. You can find information regarding citing in
APA format at: http://owl.english.purdue.edu/owl/section/2/10/
