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Once a marketer has a thorough understanding of customer
needs and the marketing environment, s/he needs to develop a marketing
strategy.
Using your textbook and library research, complete the
following:
1. Explain how you would develop a marketing strategy for
one of the products listed below.
2. Describe each of the target markets that you would seek to
reach. Support your rationale with concepts presented in this week’s reading.
Support your recommendation with what you have learned in the unit.
3. Develop a value proposition for your product through
differentiation.
4. Explain how your product will be positioned in the
market.
Please use the attached Template.
* Lightweight snowblower or lawnmower
* Organic milk or soy milk
* Flat Panel Plasma TV
* Store brand cereal
* Hot sauce
