Write an eight to ten (8-10) page paper in which you:
- Determine the impact of Expedia, Inc.’s mission, vision, and primary stakeholders on its overall success.
- Analyze the five (5) forces of competition to determine how they impact Expedia, Inc.
- Create a SWOT analysis for Expedia, Inc to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for Expedia, Inc to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan Expedia, Inc could use to make the strategies you recommend above known to all stakeholders.
- Select two (2) corporate governance mechanisms used by Expedia, Inc and evaluate how effective they are at controlling managerial actions.
- Evaluate the effectiveness of leadership within Expedia, Inc and make at least one (1) recommendation for improvement.
- Assess efforts by Expedia, Inc to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on Expedia, Inc’s bottom line. Provide specific examples to support your response.
- Use at least five (5) quality references.Note:Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.
The specific course learning outcomes associated with this assignment are:
- Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
- Identify how the six segments of the general environment affect an industry and its firms.
- Identify the five forces of competition.
- Analyze the external environment for opportunities and threats that impact the firm.
- Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
- Identify various levels and types of strategy in a firm.
- Predict ways in which corporate governance will affect strategic decisions.
- Assess the relationship between strategy and organizational structure.
- Use technology and information resources to research issues in business administration.
- Write clearly and concisely about business administration using proper writing mechanics.
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