1 Question/Prompt:How is the retail environment changing/evolving? Define Internet
retailing and describe the current state of Internet retailing. How have
companies had to adjust their retail strategies as a result? In your
discussion, explain the impact of digitization on traditional retailers,
bricks-and-mortar stores, and the shopping experience, as well as the use of
data to meet customers’ needs.
2
Question/Prompt:Describe the organizational purchase process.
Next, explain the influence of organizational buyer segments on marketing
strategy. In your discussion, provide an example of how your organization (or
an example organization) moves through the purchase process.
3 Question/Prompt:Explain and discuss a major concern, of your
choice, in marketing to children that the Children’s Advertising Review Unit
(CARU), www.caru.org, deals with. Provide an example of various marketing
activities, aimed at children that might be considered controversial.
