Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs shown in Figure 3.4.
1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad
addresses.
2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss
how it aligns to the organization’s mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad? How did the underlying aspects
of marketing and psychology utilize in the advertisement change?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more
references from the APUS Library system (failure to include such references will detract from your grade
on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.
