- Search http://www.arkansasalumni.org and review their website.
- Determine from your website review what you believe one of the AAA’s many target markets would be.
- Give your chosen target market a name, for example: Baby- Boomers or Shadow-Boomers.
- Describe in detail the demographics and psychographics of your chosen target market.
- Add any other narrative that you feel is necessary to fully describe your selected target.
- You are to submit via Blackboard 3 page maximum single-spaced Word or pdf document
- Grading for Part One will be based on the scale below.
- Properly identifying and naming the target market
- Fully and correctly describing the demographics of the market
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