Think about the information that you will need to acquire i thorough competitive analysis: (Dell COmputers)
- Which companies are considered competitors? Are they direct or indirect competitors?
- What types of information will you need to collect?
- What sources can you turn to that will have the types of information you are looking for?Companies that provide market information, such as the Nielsen Corporation.
- Trade publications.
- Surveys.
- How will you organize the information you collect to make it useful to the company?
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