1. Discuss and describe the three cultural change strategies that a foreign marketer may pursue.
2. Cultural sensitivity is a significant consideration in planning foreign marketing strategy. What does this mean? Give an example of a mistake that marketers may make as it relates to the culture of a country.
3. Rituals and symbols. What is the significance of these in planning international marketing strategy? Why should these be considered in marketing planning? How might a marketer use these to his/her advantage?
4. There is a term known as ‘ethnocentrism’ that describes a significant challenge that all marketers face in planning international marketing strategy. What does “ethnocentrism” mean? How might this challenge be overcome in marketing planning?
