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Customer Purchase Behavior
Suppose a retail firm is interested in studying the effect
of lighting on customer purchase behavior.

– What information would be relevant to the proposed study.

– How might this type of information contribute to a
business success?

– Give 2 examples of businesses that have used this type of
information.

– What advantages does a decision support system have for
small business like the Harvard Cooperative Society?

– How would the decision support system of a small business
like the Harvard Cooperative Society differ from that of a major corporation?

– At what points might the Harvard Cooperative Society use a
decision support system and why?

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