1. A market divided into segments based on such variables as social class, lifestyle, and personality represents which form of segmentation?
a. demographic
b. intermarket
c. behavioral
d. psychographic
2. The set of consumers with the interest, requisite income, and access to a defined market off is a(n)?
a. potential market
b. mass market
c. available market
d. qualified available market.
3. The MIS subsystem which includes “happenings data” is called?
a. internal data
b. information analysis
c. marketing intelligence
d. marketing research
4. “Usually low-cost items purchased frequently immediately, and with a minimum of comparison and buying effort” best describes an?
a. convenience product
b. shopping product
c. specialty product
d. unsought product
5. “Customers remember having heard of or seen the bank” best describes which level of brand familiarity?
a, brand preference
b. brand recognition
c. non recognition
d. rejection
6. During the maturity stage of the PLC the basic mix strategy is to?
a. expand the market
b. market penetration
c. maintain market share
d. reduce costs
7. According to the podcast and notes, Motor carriers trucks account for what percent of TRM in the US?
a. 12%
b. 28%
c. 39%
d. 48%
8. Kraft is an example of which type of VMS?
a. administered
b. corporate
c. contractual
d. controlled
9. A retailer that carries a limited line of high turnover convenience goods is called a?
a. convenience store
b. grocery store
c. limited-line store
d. neighborhood store
10. The planned shopping center characterized by a mix of convenience, shopping, and specialty good is a?
a. neighborhood
b. community
c. regional
d. shopping
