- 1. Review the information on costing principles. Explain the meaning of P/V=PC).
2. Review this website, then answer question below. https://www.ama.org/publications/MarketingNews/Pages/us-marketers-think-again-about-emerging-markets.aspx
1). Create a value proposition and a customer profile for the NEW brand based on your research (see the example of the customer profile). You can base this off their existing customer.
- 2). Develop a demographical and psychographics profile of the targeted consumer. You can keep it the same or amend it as needed. Identify a name for the line.
- 3). Based on the report from AMA, would you select a BRICS or ICBM country to launch the new brand (your specific designer). Select a specific country to launch the product and include this element in your final presentation. Defend why you think the country would be a good market for the new line.
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