You and your partner are part of a consulting team advising executives at Blackberry. In
2011, Blackberry held 20% market share of the smartphone market and sold >50 million
devices. Through year end 2016, they hold 0.1% market share and sold ~4 million
devices. The executives are looking to you to help both explain what happened, why it
happened, and how the organization can restructure to regain a foothold. They have
challenged you to answer the following questions:
1) Which type of organizational structure helps maximize both external adaptation
and internal integration at Blackberry? Justify your response and note two
advantages and two disadvantages for selecting this structure. (Reference
Chapters 15 & 16)
and internal integration at Blackberry? Justify your response and note two
advantages and two disadvantages for selecting this structure. (Reference
Chapters 15 & 16)
2) What is the relationship between the three types of external controls and the three
layers of cultural analysis? How does it apply to Blackberry? Provide specific
examples. (Reference Chapters 6 & 15)
layers of cultural analysis? How does it apply to Blackberry? Provide specific
examples. (Reference Chapters 6 & 15)
3) Describe how using the elements of the Balanced Scorecard could have prevented
the “organizational lag” they experienced (Note: You will want to know what
organizational lag is.). Provide examples. (Reference Chapters 6 & 15)
the “organizational lag” they experienced (Note: You will want to know what
organizational lag is.). Provide examples. (Reference Chapters 6 & 15)
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