Considerations for New Products & Unique Marketer
Challenges
1. What should a company consider when attempting to develop
a new product? Can you think of some new products that have failed? What do you
think were the causes of this failure? How would you have handled the product
launch differently?
2. Why do services pose unique challenges to marketers? How
important are customer expectations in regard to managing and maintaining
service quality? How important a role does employee or staff satisfaction play
in the management of service quality?
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