Detailed SWOT Analysis
Consider the product or service idea proposed for the Team Business Plan. If you would prefer to write a
detailed SWOT Analysis of another business, ask your professor for permission. When a business
professional reads this paper, he or she will have a clear understanding of how your company will
address internal and external market forces. Overcoming potential threats to your success is a key to this
topic. Risk analysis will be a crucial element for this paper. If your business idea does not lend itself to a
thorough discussion of all of the following elements, select another business idea or another topic. Points
cannot be earned if mastery is not demonstrated. Instructors will use this rubric to assign a grade for the
Detailed SWOT Analysis papers.
Content
Strengths
Strengths are clearly articulated and relevant. They are
supported by both information from this specific business
concept as well as industry norms.
Weaknesses
Weaknesses are clearly articulated and relevant. They are
supported by both information from this specific business
concept as well as industry norms.
Opportunities
Opportunities are clearly articulated and relevant. They are
supported by both information from this specific business
concept as well as industry norms.
Threats
Threats are clearly articulated and relevant. They are supported
by both information from this specific business concept as well
as industry norms.
Other
In addition to the narrative, a summary chart depicting the key
elements of this business’ SWOT analysis using bullet points is
provided.
Risk Management Plan
The risk analysis quantitatively and qualitatively defines both
positive risks (opportunities) and negative risks (threats).
Risks are prioritized and the most likely and relevant risks are
identified (a chart or table may help you communicate this
information).
Risk strategies are created for the most likely and relevant risks
(contingency planning, avoidance strategies, optimation
strategies, transference such as insurance, etc.).
Research
All of the elements of the SWOT are based upon industry data.
Details are researched and assertions are supported.
Earn points for using at least five academic or business sources
(deduct 2 points for four sources, 4 points for three sources, and
so forth).
Editing and Formatting
Grammar and spelling (deduct 1 point for each error up to 10
points; in other words, do not assign a negative value for this
element.)
Readability (deduct 2 points for each error up to 20 points; in
other words, do not assign a negative value for this element.)
Length: 5–10 pages including charts, tables, exhibits, and
reference page.
Submitted to turnitin.com.
