which designs, develops, and sells applications for use on iPhone, iPod Touch
and Android devices. The company was founded solely for the purpose to create
applications for iPhone, iPod Touch, and Android devices. The applications
currently being developed are utility applications which are designed to help
the average person deal with difficult issues and problems which arise in life.
EasyWare’s applications are different from their competitors in which the
company takes a real life approach to each of its applications with the
ultimate goal of making life easier for the application’s users.
In the start-up process, EasyWare needs to complete the
following:
Write a word paper in which you explain the importance of
your selected business’s vision, mission, and values in determining your
strategic direction. Include the following:
o Define
your business, products or services, and customers by developing a mission
statement. Ensure that you are differentiating your product or service.
o Create a
vision for this organization that clearly demonstrates your decision on what
you want your business to become in the future.
o Define
your guiding principles or values for your selected business considering the
topics of culture, social responsibility, and ethics.
o Analyze
how the vision, mission, and values guide the organization’s strategic
direction.
o Evaluate
how the organization addresses customer needs and critique how they achieve
competitive advantage.
