acquisition will reduce administrative costs associated with traditional
brick-and-mortar health care providers while also improving customer
relationships. You are to compose a memo that briefs Max on the capacity of
e-commerce networks and e-business models to reduce administrative expenses.
The memo should be 450-600 words and should include applying
the strategic digital marketing channels continuum of the following:
Intermediation: The e-business’s information accessed
through a brick-and-mortar medical health care or education provider
Disintermediation: The e-business’s health care information
and services accessed directly, often substituting or bypassing traditional
medical service providers
Reintermediation: The e-business’s health care information
and services delivered by utilizing third-party online services for medical
treatment advice, customer/user data analysis, registration and sponsorship
payment processing, or information security protection
Reintermediation may also include the e-business’s marketing
channels strategies that combine online click-and-order information access with
on-ground brick-and-mortar service delivery.
Support your assertions with links to online Web sites or
services that have implemented the types of digital marketing
strategyapproaches referenced in your report.
