- 1. Go to “kakaku.com” and “rakuten.co.jp” – Explore the sites, comparing and contrasting the two sites giving your comments and examples on how well or how poorly the web sites have implemented the 8 most important factors in successful e-commerce site design as stated below: ( maximum 2 pages)
- a.Functionality – Pages that work, load quickly, and point to the customer toward your product offerings
- b.Informational – Links that customers can easily find to discover more about you and your products
- c.Ease of use – Simple fool-proof navigation
- d.Redundant navigation – Alternative navigation to the same content
- e.Ease of purchase – One or two clicks to purchase
- f.Multi-browser functionality – Site works with the most popular browsers
- g.Simple Graphics – Avoids distracting, obnoxious graphics and sounds that the user cannot controlh.Avoids backgrounds that distort text or make it illegible
- 2. Research the challenges associated with payments across international borders and prepare of your findings. Describe the problem in your own words. Do research to find out solutions that companies use to address this problem. For each solution write a short paragraph about its Pros and Cons. ( 1 page ) (HINT: Researching the WEB to find answers to the following questions will help you write your brief:
- Do most e-commerce companies conduct business internationally?
- How do they protect themselves from repudiation?
- How does exchange rates impact online purchases?
- What about shipping charges?
- Consider the workings of a cross border purchase (e.g. Purchasing from an European company from Japan or visa versa).
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