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  1. Compare McDonald’s and Burger King in terms of following operational strategy elements:
  • competitive priorities (cost, quality, time, flexibility)
  • product variety (large, small)
  • factor driving production (make to stock, assemble to order, make to order)
  • degree of standardization (low, high)
  • throughput time (shorter, longer)
  • a recommendation of how they can change/improve

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