- Put on your entrepreneur hat! Assume the role as the founder of a fictional company. Describe (you may decide) what type of company, the size, the location, the product, the target market, and your main goals as related to marketing and advertising.
- You know your business will benefit from implementing advertising campaigns to support your overall integrated marketing strategy. However, you are not sure how best to proceed.
- Conduct research to discover the answers to your questions. Support your response’s content with at least two applied and cited references from a Kaplan Library article and your textbook. Apply and cite no more than one APA formatted reference and citation per paragraph. Internet references are not accepted for this Unit 3 Discussion assignment. Use APA in-text citation within the response and list the applied reference(s) at the end of the response using APA formatting. APA formatting resources are available in Kaplan’s Writing Center in the “Research, Citation, and Plagiarism” area.
- The response should use first person (“I”, “me”) perspective.
- Compose a response of at least 4 paragraphs of at least 4 sentences per paragraph.
- Identify the pros and cons of why your business should or should not use the services of an advertising agency. Consider the planning, creation of content, and media planning aspects of agency services.
- Next, consider if (or when) your business is a very large multinational corporation. Would your decision-making variables change? Explain your reasoning and provide examples.
- Proofread your response, run spell check and grammar check, and proofread again. Post your polished response in the Unit 3 Discussion forum.
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