M01-03 Quiz: Chapter
1, 2 and 3 Quiz
Question 1
A certain social networking corporation has the highest
number of users in the social networking industry. This is an example of the
firm’s:
opportunity.
strength.
threat.
constraint.
Question 2
Jenny has been appointed the marketing manager for Spark
Cleaning Products. Her job focuses on decisions involving customer service,
package design, brand names, and warranties. In this scenario, Jenny is closely
associated with the _____ dimension of the marketing planning.
product strategy
target market
resource valuation
and pricing
retailing and
distribution
Question 3
The term marketing mix describes:
a composite analysis
of all environmental factors inside and outside the firm.
a series of business
decisions that aid in selling a product.
the relationship
between a firm’s marketing strengths and its business weaknesses.
a blend of the four
strategic marketing elements to satisfy specific target markets.
Question 4
_____ are used by the federal government to control extreme fluctuations
in the business cycle that can lead to a depression.
Stringent
environmental policies
Monetary and fiscal
policies
Mergers and
acquisitions
Deregulation
Question 5
Which of the following holds true when not-for-profit organizations
are compared with for-profit organizations?
Not-for-profit
organizations often possess some degree of monopoly power in a given
geographical area.
A service user of a
not-for-profit organization may have more control over the organization’s
destiny than customers of a profit-seeking firm.
Not-for-profit
organizations tend to focus their marketing on just one public-their customers.
Not-for-profit
organizations depend on strategic alliances with for-profits to provide
advertising and visibility.
Question 6
Indirect competition occurs among marketers of:
products that
satisfy different needs.
products that can be
easily substituted.
similar products.
products that belong
to different categories.
Question 7
State bureaus of tourism and conventions typically engage in
_____ marketing.
organization
person
cause
place
Question 8
Core competencies are capabilities that customers value and
competitors:
tend to
overestimate.
find difficult to duplicate.
undervalue.
can easily copy.
Question 9
Bell Weddings was the company that pioneered the wedding
planning industry. The owners realized that customizing weddings to the wishes
of the families, taking charge of the responsibilities, and creating a day that
is memorable for clients was an incredible business venture. The case of Bell
Weddings illustrates the value of _____.
organizational
vulnerabilities
portfolio analysis
the first mover
strategy
operating plans
Question 10
Which of the following is true of a company with strong
market orientation?
It assumes that
customers will resist purchasing nonessential goods.
It stresses on
efficiency in producing a quality product, with the attitude toward marketing
that “a good product will sell itself.”
It has a focus on
new-product development and the introduction of innovative products.
It designs products
with advantages and levels of quality compatible with its competitors.
Question 11
In which phase of U.S. government regulation were major laws
such as the Sherman Antitrust Act, the Clayton Act, and the Federal Trade
Commission Act passed to maintain a competitive environment?
The phase aimed at
protecting competitors
The industry
deregulation phase
The antimonopoly
period
The consumer
protection phase
Question 12
Which of the following is a critical issue facing
governmental agencies regarding ethics in marketing research?
Personal selling
Planned obsolescence
Invasion of personal
privacy
Truth in advertising
Question 13
In SWOT analysis, situations where organizations are unable
to capitalize on opportunities because of internal limitations are referred to
as:
strategic windows.
threats.
leverages.
constraints.
Question 14
If an automobile manufacturer was planning to introduce a
sports car powered by a hydrogen-oxygen fuel cell when the price of gasoline in
the United States reached $4 per gallon, this would best be described as a
direct result of its _____ plan.
operational
strategic
tactical
short-term
Question 15
In a(n) _____, firms evaluate their products and divisions
to determine the strongest and weakest.
portfolio analysis
market analysis
utilization analysis
organizational
appraisal
