Choose a multinational company name and their product and then follow the
questions
This is for marketing plan, APA format with 2 references. Everything within 5-6 pages,
not much details but standardized. Do not plagiarise please, I have a software to detect.
Use good grammar.
MP sub comp #1
1. SWOT
Please make sure that the SWO and T sections are clearly labeled.
2. SIX EXTERNAL ENVIRONMENTAL FACTORS ANALYSIS FOR YOUR PRODUCT (NOT THE
COMPANY)
Include your analysis of the six forces of the marketing environment: 1.) Competitive 2.)
Economic 3.) Legal regulatory 4.) Political 5.) Socio cultural 6.) Technological
3. MARKETING OBJECTIVES AND STRATEGIES FOR THE PRODUCT (NOT THE COMPANY)
Now that you have completed the environmental analysis and the SWOT analysis, what do YOU
believe the marketing objectives and strategies to reach these objectives should be for the
product should be? What goals should the product or service have to generate more revenue
for the organization?
MP sub comp #2
1. TARGET MARKETS
What are the target markets that your product will appeal to, and toward which your strategies
will be directed?
2. THE MARKETING MIX
Keeping in mind the target market and strategy you are recommending, how do you
recommend deploying Product, Price, Promotion and Place/distribution to achieve the
objective(s) you identified?
product/service, price, distribution/place and promotion to reach your objective. Use as
much space as needed.)
MP sub comp #3
1. MARKETING IMPLEMENTATION
Describe the marketing a.) organization, b.) specific activities, c.) responsibilities, and d.)
timetables for completion of marketing plan duties.
2. EVALUATION AND CONTROL
How will your MP be evaluated? Based on market share, units, revenues, or some other
criteria? State this specifically, and also include how your MP will be monitored.
3. EXECUTIVE SUMMARY OF YOUR MP
The Executive summary is a summary of your marketing plan, NOT a history of the product or
company.
Example: “This marketing plan is for Rice Krispies cereal, offered by the Kellogg’s Corporation
of Battle Creek Michigan.”
One to three paragraphs.
