Chantal Cookware Analysis
Case Analysis 2: Chantal Cookware
Chantal Cookware is a small, private company with a 15-year
record of success in the design, assembly, and sale of high-end cookware. It
experiences serious setbacks when consumers’ tastes shift from colorful
enamel-on-steel products to commercial-style cookware. How should Heida Thurlow
decide how to revitalize the business? Your analysis should justify the
recommendations among the several alternatives, including entering a
lower-priced niche or repositioning the existing product line.
Please use the case “Chantal Cookware Corp.” (Harvard
Business School case, no. 9-699-023)
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