Write a 4–6-page business analysis
of your key research findings regarding your selected firm’s level of
diversification (product scope), geographical and vertical scope, and the
overall fit with the business strategy or strategies.
Note: The assessments in this
course are sequenced in such a way as to help you build specific skills that
you will use throughout your program. Complete the assessments in the order in
which they are presented.
As you prepare to complete this
assessment, you may want to think about other related issues to deepen your
understanding or broaden your viewpoint. You are encouraged to consider the
questions below and discuss them with a fellow learner, a work associate, an
interested friend, or a member of your professional community. Note that these
questions are for your own development and exploration and do not need to be
completed or submitted as part of your assessment.
Note: The assessments in this
course are sequenced in such a way as to help you build specific skills that
you will use throughout your program. Complete the assessments in the order in
which they are presented.
Overview
The vice president of corporate strategy
at the headquarters of your selected firm (Ford, Proctor and Gamble, Virgin
Group, Walgreen’s, or another firm you have selected) has requested that you
provide her with a business analysis of your key findings regarding the firm’s
level of diversification (product scope), geographical and vertical scope, and
the overall fit with the business strategy or strategies (identified in
Assessment 1 of the course).
Preparation
Use the Capella University
Library, the Internet, or resources provided in the Firm Research Information
document (in the Suggested Resources) to find at least four current, scholarly,
or professional resources that provide the information you need to complete
this assessment.
Requirementsg
In 4–6 pages, provide a business
analysis of the firm you selected. Your analysis should do all of the
following:
· Analyze the corporate strategy of the
selected firm, including product, geographical, and vertical scope in which it
operates. Has the firm expanded from its initial product line or field of
operation? Does the firm own vertically related activities along the value
chain for its products?
· Analyze the firm’s overall corporate
structure and key management systems. Does the firm employ any of the following
three elements of corporate strategy: diversification, vertical integration, or
globalization? Are global alliances an overall part of the corporate strategy?
· Analyze the strategic fit between the
business and corporate strategies of the selected firm.
Use clear headings and subheadings
to organize the key points of your analysis.
Your report should be clearly
written and communicate effectively to organizational leadership; use correct
grammar, spelling and mechanics as expected of a business professional. Cite
and reference all sources using current APA style.
Additional Requirements
· References: Support your business
analysis with at least four academic resources from the Capella University
Library.
· APA Style: Use proper APA style for
all citations and references.
· Length: 4–6 double-spaced, typed
pages, not including the references list or title page.
· Written communication: Demonstrate
graduate-level writing skills through accurate communication of thoughts that
convey the overall goals of the analysis and do not detract from the message.
· Font: Times New Roman, 12 point.
Note: Faculty may also use the
Writing Feedback Tool to provide feedback on your writing. In the tool, click
the linked resources for helpful writing information.
