Week 4: Draft
Marketing Plan
At the end of Week 4, you will submit a substantial draft to
your instructor for grading and feedback. Read Appendix A in the text. Be sure
to download the Marketing Plan outline. It must be used! It is recommended that
you start working on your draft in Week 2 after your instructor has approved
your topic. Use the Marketing Plan outline as a guide to the required content
for your marketing plan. Complete as much as you are able in order to get a
good start and an initial draft ready to submit at the end of Week 4. Remember,
the more you complete on this initial draft the greater the input that the
professor can provide. Also, please include your last name within the document
title.
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