Week 1 course project
Week 1: Topic
Proposal
You will select a topic for the Week 1 assignment, and
thereafter, all related assignments (the draft in Week 4 and the final
marketing plan in Week 7) MUST be on the same topic. You may not change your
marketing plan topic without approval from your instructor. Your topic should
be for a business, product, or service that you would like to start (no
multilevel marketing structures or non-profit organizations, please). Because
this is an applied project and not a research paper, please do not select a corporation
such as Starbucks or Coca-Cola as your topic. You are to apply the course
concepts to this project. If you are interested in coffee restaurants, for
example, you may wish to select your own cappuccino bar as your topic and then
use information from companies like Starbucks or Seattle’s Best Coffee for
ideas and competitive research as you work on your project. If you have
questions about your topic, don’t hesitate to post them in the Q & A Forum
this week.
For Week 1, please write a two-page description of your
company, product, or service. It should be a new business, product, or service.
Discuss:
Ownership and company structure.
Describe the business, product, or service.
Write your mission statement.
Provide your marketing goals.
The marketing goals must be specific, measurable,
actionable, realistic, and time bound.
Examples…
Company ABC plans
to generate 25 leads per week as a result of our Facebook marketing campaign
beginning Oct. 1, 2014.
Company XYZ plans
to sell 5,000 widgets for the next fiscal year.
Discuss who a typical
customer might be.
