presentation of 10 to12 PowerPoint slides (body of presentation), with in-depth speaker notes, to develop an advertising campaign for the product. The campaign will be broken down into 2 parts: the explanation and justification for the advertising campaign, and the ad itself. The following information should be included in the presentation:
- The target market chosen for the new product and an explanation
- The product name with reasons why it was chosen based upon the target market
- The packaging description and how it will appeal to the target market
- A detailed description of the advertising campaign
- A creative ad slogan
- An explanation of the consumer behavior motivation behind the ad and slogan
As for the advertising itself, it is not necessary to draw an ad, but you should include the following:
- Types of media used in the campaign (e.g., TV, print, Internet, etc.)
- A slogan and a general theme
- Reasons for choosing the media, slogan, and theme based on consumer behavior principles
- An explanation of how the advertisement will reach the target consumer in terms of motivational or persuasion techniques outlined in the course
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