Please ensure that you have reviewed the TEDtalk by Simon Sinek: How Great Leaders Inspire Action and
address the following question: What can marketers learn from Sinek’s presentation in terms of
delivering value to and building relationships with consumers?
Pretend that Delaware County Community College has hired you as a consultant to help them attract
new students to DCCC. They have asked you to develop a promotional strategy and utilize all five
promotional tools. What types of promotion would you utilize and why? What the promotional
message? How would you employ IMC?
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