Provide a short answer to each of the following questions.
- 1.Explain the difference between internal and external customers.
- 2.What might be some of the dangers of relying solely on customer input when designing or improving a product or service? What other inputs should be taken into account?
- 3.Compare and contrast Deming’s, Juran’s, and Crosby’s philosophies about quality.
- 4.What is the difference between quality control and quality assurance?
- 5.Discuss the differences between a dimension and a metric. How are they related? How do they differ?
- 6.Why is it important to assign weights to dimensions? What do the weights indicate?
- 7.How does a weighted dimension score differ from a raw dimension score?
- 8.What is the difference between the validity and reliability of a survey questionnaire?
- 9.How might an affinity diagram assist in content analysis?
- 10.Would “excellent product quality” be a strength for your firm if it was equivalent to the quality of competing products in the same market? Why or why not?
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