(household consumers, members of business organizations, members of a trade channel, professionals, government officials and employees). For each category, find one promotional piece (for example, a magazine or Internet ad, direct-mail piece, or sponsored event) that appears to be targeted to members of that audience. Analyze the content and style of each message, and determine whether it seems effective, given the intended audience category. Why was the message effective or ineffective? Did you have difficulty locating messages for any type of audience category? If so, explain why you think that might have occurred and what it reveals about the nature and methods of promotion to that audience category.
Household consumers: Individuals who buy and use products for personal use.
Members of business organizations:Firms that buy and use products to make or resell other products.
Members of a trade channel: Retailers, wholesalers, and distributors are responsible for distributing and selling goods to business organizations and household consumers.
Professionals:Any professional—like a doctor, lawyer, or teacher—who has special training or certification. Professionals merit special communications.
Government officials and employees: Members of federal, state, or local governments warrant special communications because of the large volume of business they do with organizations.
