Two of the major competitors in the fast-food industry—Wendy’s and McDonald’s—have positioned themselves differently. Wendy’s has taken the adult approach, practically ignoring the children’s market with its advertising tie-ins and toy giveaways. McDonald’s has long pursued the kids’ market. Think about demographic and sociocultural trends and changes. How would each organization’s interpretation of these trends and changes affect its choice of strategy? Which organization do you think is positioned better? Explain your choice.
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