1.The salary of a supervisor in the shipping department would be? a(n) _______ cost for a bicycle? manufacturer, whereas shipping costs would be? a(n) ______ cost.
A.
expense; capital
B.
?capital; variable
C.
?variable; fixed
D.
?fixed; variable
E.
?production; expense
2.Which of the following products would MOST likely be characterized as being in the growth stage of the product life cycle? (PLC)?
A.
Cheerios
B.
VCRs
C.
Tablet PCs
D.
3D holographic projectors
E.
Laptop computers
3.When VCRs were introduced in the? mid-1970s, they were priced at? $900 and above. As more competitors and new technology entered the? market, the price dropped dramatically. This is an example of? _______.
A.
penetration pricing
B.
bundling
C.
dynamic pricing
D.
price skimming
E.
psychological pricing
4.Letitia buys? honey, peanut? butter, steel-cut? oats, whole wheat? flour, chicken? bouillon, and wheat germ to make the gourmet dog biscuits that she sells in her kiosk at the mall. How would these ingredients be? classified?
A.
Convenience goods
B.
Production items
C.
Expense items
D.
Specialty goods
E.
Shopping goods
5.599fashion.com is an online clothing outlet store that offers all of its? clothing, apparel,? jewelry, and accessories for the same price? – $5.99, although some items may be on sale for even less. This BEST exemplifies the strategy of? _______.
A.
penetration pricing
B.
psychological pricing
C.
price skimming
D.
price lining
E.
a bundling strategy
6.BellStar Communications is a new provider of 3D satellite TV service. It offers an extremely low introductory price for the first 12 months because it wants to attract new customers and quickly garner market share. Which pricing strategy is it? using?
A.
Price lining
B.
Psychological pricing
C.
Penetration pricing
D.
Price skimming
E.
?Cost-oriented pricing
7.After considerable? research, Grant purchases a? high-speed laser? multi-function copier for his business. What type of product is this? copier?
A.
Expense item
B.
Production item
C.
Capital item
D.
Special good
E.
Shopping good
