Course: BUSI 465 Final Project-?Part 1-? Exporting Marketing Plan Outline Sample Export Marketing Plan Outline
Instructions: Prepare a sentence outline using the template below. A
Sentence Outline is a workable blueprint of your final project (Export
Marketing Plan) to be written. A sentence outline requires each
heading and sub-heading to be written in complete sentences. It
expresses the specific and complete idea that each section of the
paper will cover. Your sentence outline should, if done thoroughly and
carefully, represent almost a first draft of your research paper.
Table of Contents
Executive Summary (one or two pages maximum)
Introduction: Why Your Company Should Export
Part I
Export Policy Commitment Statement
Part II
Situation/Background Analysis
•
•
•
•
•
•
• Product or Service
Operations Personnel
Export Company Organization
Resources of the Firm
Competition
Demand
Market Consumption Part III
Marketing Component
•
•
•
•
• Identifying, Evaluating, and Selecting Target Market
Product Selection and Pricing
Distribution Methods
Terms and Conditions
Sales Goals: Profit and Loss Forecasts Part IV
Transportation & Logistics Course: BUSI 465 •
•
•
•
• Final Project-?Part 1-? Exporting Marketing Plan Outline Export Documentation
Customs Procedures
Method of Shipping (Freight Forwarders, Shippers’ Association,
Express Carriers, etc.)
Packing, labeling, documentation, and insurance requirements
Tariffs & Import Fees Part V
Export Budget
•
• Startup budget
Pro Forma Financial Statements (Balance Sheet, Income
Statement, Cash Flow Statement) Part VI
Implementation Schedule
•
• Timeline of Activities, Deadlines, etc. (may be represented using
a GANTT Chart or other Project Management Tool)
Periodic Operational and Management Review (Measuring
Results Against Plan) Addenda
Background Data on Target Market
•
•
•
• Basic Market Statistics: Historical and Projected
Background Facts
Competitive Environment
Consumption Data (imports, domestic production, etc.) Appendix
• Product pictures, Market Study, Sample Promotional Literature,
Sample Lease Agreement, Sample Letters of Intent from
Suppliers, Sample Letters of Credit, Major Assumptions Made in
Preparing Plan, anything other relevant documents, etc. Bibliography
Scholarly Sources (at least 10)
