- Using your college or university as an example, explain how political-legal, economic social and technological forces have affected its operations over the past decade?
2. Which industries and firms are the most susceptible to showrooming? Why?
3. Select an industry with which you are at least somewhat familiar. Utilize the search engines at www.magportal.com and identify some of the important
macroenvironmental opportunities faced by competitors in the industry.
4. What are the relationships among corporate-level, business unit, and functional strategies?
Categories: