In addition to having a crisp Executive Summary as your first slide, please note the following five major sections should be addressed :
- 2-3 slides of general information about your chosen company
- Corporate structure
- Products made or services delivered
- Industry background
- Competitors and competitive ecosystem
- 2 slides for each of the four Ps: Product, Price, Place, and Promotion. Each “P” should include key points of your company’s marketing actions, and key concepts
- Product analysis
- Pricing strategy
- Distribution strategy
- Promotion strategy
- 3 slides detailing your integrated marketing program analysis of the company, i.e. how does your company market themselves, their products and/or services?
- 3 slides noting your analysis of their marketing strategies to business success, i.e. how successful are your company’s marketing strategies? How do you know?
- 3 slides noting your analysis of marketing to sales plan success, i.e. how does your company measure AND show success in their Industry?
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