Module 4 – Case
Strategy Mapping & the Learning and Growth Perspective
Assignment Overview
Explain the process of strategy mapping and how it relates
to performance management and establishing value propositions. You may discuss
this theoretically or use the Glacier Inn case study presented in Armitage and
Scholey (2009) to serve as an example for integrating these ideas.
Alternatively, you can use the Hazard Action Zone case study presented in Murby
and Gold (2005) if you’d prefer.
Armitage, H., &Scholey, C. (2006). Using strategy maps
to drive performance. Society of Mgt. Accountants of Canada. Retrieved from
http://www.cimaglobal.com/documents/importeddocuments/tech_mag_strategy_mapping_march07.pdf
Murby, L., & Gould, S. (2005). Effective performance
management with the balanced scorecard: Technical report. Chartered Institute
of Management Accountants. Retrieved from:
http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf
Assignment Expectations
Your essay should be 3 to 4 pages long and include the
following:
Introduction: In this part of your essay you will need to
introduce your topic and provide a very brief overview of the key points you
plan to make in your paper.
Analysis: In this section you will present several arguments
in favor of your thesis statement. Discuss how either Glacier Inn or Hazard
Action Zone effectively used strategic mapping (or how they failed to do so).
Conclusion: Wrap up your argument with a clear and cogent
synopsis of your findings. Do your best to convince your reader (aka, your
professor) as to your position.
Additional Instructions: Your essay should be 3 to 4 pages
in length (not counting your title page or references). You must include a list
of references. APA formatting is preferred. Do not paste in sections of text
into your essay. All of your work must be written in your own words. It’s OK to
use a short quote now and again, but quotations must be in quotation marks and
properly cited. In-text citations should be used anytime you are borrowing
somebody else’s ideas, or information. That is to say, if you are borrowing a
thought from a publication from J. Neutron’s article written in 2010, that
section of text must be followed with (Neutron, 2010). Quotations, data, and
general ideas (put into your own words) should all be cited.
Module 4 – SLP
Strategy Mapping & the Learning and Growth Perspective
For Module 4, consider your organization’s mission and
strategy from the perspective of its learning and growth (from your work on the
case, your previous course work, and your background reading, you should be
reasonably clear what such activities are). In this section of the assignment
you’ll begin to identify objectives and measures relevant to that perspective.
Refer back to this presentation on objectives if you need to.
SLP Assignment Expectations
Once you’re reasonably clear on what’s involved, think about
your organization and its learning and growth processes, and then:
Identify at least three objectives for improving the
organization’s learning and growth, and show how they relate to the mission,
vision and strategy of the organization.
For each objective, develop at least one meaningful
performance measure (metric).
For each objective, identify at least one expected level of
performance (target).
For each objective, identify at least one new action or
program that needs to be developed to ensure successful implementation of the
organization’s strategy (initiative).
Comment briefly on the relationships of the learning and
growth objectives that you’ve identified here to the financial objectives that
you identified in the Module 1 SLP assignment, the customer service objectives
you identified in Module 2, and/or the internal business process objectives you
identified in Module 3. How do they help to fulfill those objectives? If they
don’t (and they don’t have to), what makes them more important than objectives
that would relate to customer service, business processes, or financial
operations?
Finally, do you wish to make any changes to your Module 1, 2,
or 3 objective write-ups in light of your Module 4 experience?
Here’s a table that you may wish to copy and fill in (the
boxes are expandable – take all the space you need to be complete in your
descriptions. No more than 2-3 pages should be necessary.)
Objective
Measure
Target
Action
Relationships to other objectives
Revisions (if any) to Module 1, 2, and/or 3 Objectives
Objective/Module
Measure
Target
Action
