BUS499, Mod 2
CS & SLP

Assignment
Overview

In
the last module we looked at the Balanced Scorecard and how it is implemented
from a “purist’s approach,” just touching on the flexibility of the
tool. In this module, we are going to look at the BSC from more of an adaptive approach.
That is to say, how adaptable is this tool given the wide variety of
organizations out there in the world?

In
this assignment you are asked to study the required readings and to read the
following case study:

Basu,
R., Little, C., & Millard, C., ( 2009). Case Study: A fresh approach of the
Balanced Scorecard in the Heathrow Terminal 5 project. Measuring Business
Excellence. 13(4). 22–33. Retrieved fromhttp://www.perf-ex.co.uk/wp-content/uploads/2012/04/T5-case-study-MBE-papaer.pdf

Case
Assignment

After
reading this article, write an essay in which you compare and contrast the
Balanced Scorecard utilized by the British Airport Authority (BAA) at Heathrow
Airport’s Terminal 5 project with the standard quadrants typically applied in a
traditional BSC approach (Financial focus, Internal focus, Learning and Growth
focus, and Customer focus). That is to say, the Terminal 5 project was a large,
public construction project using private contractors. Yet, the BSC approach is
also applied to the manufacturing sector and health care sector, and is applied
in both private and public organizations. So, to help formulate your arguments,
you’ll want to consider how the T5 project adapted the BSC approach to fit the
prevailing circumstances.

Assignment
Expectations

In
formulating your essay, discuss to what degree the evidence suggests the
Balanced Scorecard approach is amenable to most organizations.

Introduction: In
this part of your essay introduce your topic and provide a brief overview of
the key points you plan to make in your paper.

Analysis: In
this section present the actual comparison and contrast between BAA’s approach
to the Balanced Scorecard and more traditional approaches.

Conclusion: Wrap
up your argument with a clear and cogent synopsis of your findings. Do your
best to convince your reader (aka your professor) that your position is valid.

Additional
Instructions: Your essay should be 3–4 pages in length (not
counting your title page or references). You must include a title page and a
list references. APA formatting is preferred. Do not paste sections of text
into your essay. All of your work must be written in your own words. It’s OK to
use a short quote now and again, but quotations must be in quotation marks and
properly cited. In-text citations should be used anytime you are borrowing
somebody else’s ideas or information. That is to say, if you are borrowing a
thought from a publication from F. Leghorn’s article written in 2010, that
section of text must be followed with (Leghorn, 2010). Quotations, data, and
general ideas (put into your own words) should all be cited.